Step 1: Strategy
The first step in the Roundcopy content creation pipeline involves developing a content strategy that aligns with the client’s business goals. This step includes identifying the client’s pain points, researching their target audience and competition, and creating a content marketing plan that addresses these factors.
Step 2: Content Development
Once the content strategy is in place, Roundcopy begins creating the content. This step includes the development of long-form articles, social media posts, emails, TikTok, and Youtube videos that are aligned with SEO keyword research to enhance search engine visibility and optimized for wider social media reach.
Step 3: Content Distribution
After creating content, Roundcopy distributes it on relevant channels such as LinkedIn, Facebook, YouTube, and Instagram, as well as through email newsletters directly to customers. We collect feedback from customers through periodic check-ins to evaluate reach and performance.
Step 4: Performance Metrics
Finally, Roundcopy measures the efficacy of each client’s content marketing strategy through Key Performance Indicators (KPIs) and other metrics such as bounce rate, engagement rate, social media growth, and subscriber growth. With insights from this data, we refine our strategy to optimize content tactics and continue delivering improvements.
